Two Ways of Earning Online Money With Info Products.

If you are interested in creating info-products to sell online then there are many options open to you, but a simple way of looking at it is deciding whether you want to be creative or innovative. If you think these 2 mean the same thing then let me clarify it a bit for you.

1. Creative means, you examine the market or the niche you are targeting and come up with a good solution that is new and solves a problem in that niche. What I mean is, using your imagination come up with ideas for how your info-product can solve an existing problem the niche is having. If you are looking at email marketing for example you could create an email template and auto-generator email sequence software..

Or, if you realize that many people are trying to build a list but don't know how, record a how to video series. The idea is to be the first person to come up with it in the market. Make sense?

2. To be an innovator means you research the existing niche and products available and find out what people are buying, who is supplying it and as much about what there process is eg. marketing, sales copy, backend etc. What you are looking for is an opportunity to leverage off this successful business with something that compliments it and adds value to the customers already going there. If you follow this approach you will minimize your risk of failure and can earn money fast

Is this as clear as mud? Let me try to clear it up a bit more for you with some examples.

At the moment you will see there are many sales letter generation software packages, this is because people have been innovative marketers, seen the demand/need for creating sales letters with eye grabbing headlines and influential sales copy. They decided to automate the process for people, make it simple and quick for people to get their sales page up and earning money.

Avoid falling into the trap of thinking innovative marketing as simply about imitating what is successful, trying to be bigger or cheaper. That's a very simple or shallow or even lazy marketing analysis on how to make money and it will usually end in disappointment. If you add a coupe of extra steps to the thinking and opportunity analysis your chances of success are exponentially increased:

1. Finding a new twist

Finding a twist means modelling your business on a successful business but with a 'we do all that they do but we also do this, this and this'. For example, this is basically Richard Branson's business model now with the Virgin brand, he looks for successful businesses and models eg. banks credit cards and identifies areas they are a bit weak in or take for granted and focuses all his marketing genius on letting people know they will be looked after better with his business.

2. Enhancing or adding to the original

Create an info-product that can ride on the existing successful market. Let's take Twitter as an example for discussion purpose. Almost every day there seems to be some new tool made that is supposed to enhance the convenience of using Twitter.

Examples are: Automatic follow systems; automatic feeding of tweets form articles or blogs; systems to analyse your followers to verify your followers; monitor for tweets that mention you or your products; get emails when your keywords are used; find out how far a tweet has travelled and many, many more.

Keep your eyes and mind open, use your imagination, the internet is not standing still, it is changing at an incredible pace, do not delay.If you are not moving forward your are going backwards, there is no such thing as static. Make a decision and follow it through, which path do you want to take: creative or innovative marketer? Once the decision is made though, take Nike's advice and Just Do it! You can't win a game from the sidelines.

Geoff Stodart is the owner of the profit pulling site internet marketing strategy

To find out more about how to make money online and to get limited time free video training, visit internet home based business

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