Network Marketing and Article Marketing - Three Reasons to Start Now.

Before I get into the benefits of why article marketing is good for your network marketing business, let me briefly say that articles provide information. People want information. The marketing people serve the market. When there is a demand for information, someone has to fill it. Let it be you.

Article marketing can be utilized by any type of business owner. On the internet, it gives more insight into who you are and helps the reader at the same time. Here are three reasons why you should place time and effort into article marketing:

First, article marketing builds credibility. As you market your business and yourself, you determine how you want to be perceived. Personally, I want to be perceived as honest and professional. When I read an article online and it has a lot of grammatical errors and misspellings, the author immediately loses credibility in my mind. Being an expert in your field comes with an expectation that you not only know what you're talking about but that you provide information in a serious and professional manner. Maybe you use humor, but it should be good humor! To me, there is nothing greater in network marketing than to be professional and upfront in all you do and say.

Secondly, article marketing builds traffic. I should say good article marketing builds traffic. If you have written a genuinely helpful article, your audience will probably want to know a little more about you. They are likely to click your link at the bottom of the page and voila! You have another visitor whom you can help more with your products and services.

Finally, article marketing builds your network marketing skills. The more you write, the better you get. I wouldn't say that all writing is good. We can all use improvement in our writing skills, but it's true that practice makes better. To write articles, you need to do some research. You can only write and teach what you know about, so entering into the world of writing requires that you learn more. The more you learn, the more you know, the more you can help others.

If you are not sure how to get started in article marketing for network marketing, let me make this suggestion: Research one sub-topic on network marketing, for example, lead-generation. You can find a lot of information just by plugging that phrase into the search engine and discovering how many different ways you can find leads, pay for leads, share leads, etc. Start with one article, submit it, blog it, put it on your website and then...don't wait for the leads to flow in...start researching another topic and write another article. Take one step at a time.

Lisa Kneller is a professional marketer with an education in public relations, advertising and direct sales. Her website is http://www.network-marketing-reporter.com

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